Pressupostos Participatius - Alcoi's Town Hall

The Department of Citizen Participation of Alcoi's Town Hall commissioned us the rebranding of its brand "Pressupostos Participatius". Moving from the old design to a clear brand that transmits the values of participation and dialogue that characterize the initiative.
As we developed the project, we wanted to convey these concepts in the clearest and most universal way possible, with a dialogue sandwich to which several "voices" contribute.

These voices do not always go in the same direction, but their contribution is essential for the initiative to work. In short, we focused the idea of the brand on encouraging citizen participation, calling on them to put forward proposals and vote for those that would have the greatest impact on their daily lives. The most important challenge was the typographic choice as is the basis of the brand. "Poppins" was chosen for its shapes that despite tending to a geometry reminiscent of the "Futura", winks to a classic typographic construction.

This fulfills our goal of creating a brand that captures the attention of the passerby. It's recognizable and easily readable, and at the same time has a modern look. As of now the Departament de Participació Ciutadana still uses this branding for their official communications.